The company Zona Comfort SPLTD was established on the initiative of Victoria Grueva in 2009. Initially, she was neither the owner nor the manager, but later she became both.
Until 2014, the company was mainly engaged in advertising activities. From 2014 onwards, it entered the field of furniture and interior furnishings sales.
After Grueva’s death in 2026, the company was taken over by her son, Mimo-Garcia Gruev, who began producing the podcast We Think So Podcast (“Nie mislim taka”) through the company.